I am a creative and strategic consultant that works building up business and companies.

I work on design, illustration, cartoon motion, advertising, strategic planning and branding.

I created the pepe brand in 2003. Now is the most famous spanish car rental.

I redesigned the Air Europa website, increasing the online sales by 400%.

I love simplicity, obviousness and the unexpected.

I believe in karma.

I was born in Madrid in 1980. I did all the primary and high school staff at Colegio Estudio. Then I studied Art at Complutense University of Madrid but I didn´t finish it.

I lived in India between 1999 and 2000 working for an ONG in Calcutta.

From 2003 to 2008, I worked as creative and strategic director for pepe companies in Madrid.

Intereconomia TV interview with Pablo Lago

I and Miguel de Lucas were interviewed in 2006 by a spanish economy channel to talk about the brand and marketing strategy of pepecar.com and the other pepe companies.

On news!

Pablo Lago was interviewed for a news segment about viral advertising and broadcasted it on prime time.