Design & Strategy
Pepe and pepecar.com
This Magic Moment
smart for 1 euro
Let your mobile fly
Spanish Surgery Congress
European Car Free Day
© 2009 Pablo Lago. Strategic creative. An
Welcome to the new mobility.
MU is a proposal of Peugeot for solving urban mobility problems. We create this animation video in collaboration with
that explains in a simple way this innovating car rental concept: adapt your vehicle to each situation.
This video follows the advices of the book
“The Back of the Napkin: Solving Problems and Selling Ideas with Pictures”
, by Dan Roam, that recommends using simple sketches that helps understanding complex concepts.
Improving your driving habits for less CO2 emissions.
Juan, the main character of this video, gives you some advices for consuming less fuel.
You can get more info about sustenible mobility in
Peugeot's Motion & Emotion website
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